What is the Average B2B conversion rate?

Each category found in the B2B industry will have different conversion rates and benchmarks. The numbers will depend on factors such as the degree of competition, production process, target audience, and more. Here are the most common conversion rate benchmarks per category. The average conversion rate for B2B sales for websites is 2.23%.

What is a B2B business?

Business-to-business, or B2B, describes a transaction between two business entities. Learn more about the types of B2B companies and their benefits. What is B2B? Business-to-business (B2B) represents a category of companies that work solely with other businesses.

How do B2B payments work?

B2B payments are either received at the point of sale or an invoice is sent to the buyer at a later date. Most B2B businesses send invoice templates monthly and require payment in 30 days. The method and terms of payment vary by business and relationship of the parties involved.

What is the difference between B2B and B2C transactions?

Traditionally, wholesale-style transactions are often associated with B2B (business-to-business), while B2C (business-to-consumer) transactions resemble a retail-style business model. Generally, B2B transactions tend to have a higher average price per sale than B2C products. In addition, it also brings other long-term benefits: